Breathing new life into a classic California food brand

The California Walnut Board turned to iiD to completely redesign the organization’s consumer and professional facing digital experience.

California Walnuts
CA Walnuts

Recipe Search Made Easy

Working closely with California Walnuts, we designed an all-new user experience, an ultra-modern UI, and a mouth-watering food brand. More than simply an elegant recipe site, walnuts.org also offers how-to tips and nutrition advice for consumers. At the same time, the site also delivers valuable content to health professionals, the walnut industry and foodservice professionals.
CWB Recipe Page
CWB Recipe Detail

Addressing The Needs of Different Audience Segments

One of the biggest user experience challenges was to design for a very diverse set of target users. Through our UX process, we identified a site structure and flow to support consumer cooks as well as a variety of industry professionals. Key to our UX approach was prioritizing the consumer experience.
CWB Nav Detail 01
CWB Nav Detail 02
CWB Nav Detail 03

Content Strategy & Design

We used color coding and photo styling to clearly differentiate consumer cooking and nutritional content from professional and industry content.

CWB content banner 01
CWB content banner 02
CWB content banner 03
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CWB content banner 05
CWB content banner 06
CWB content banner 01
CWB content banner 02
CWB content banner 03
CWB content banner 04
CWB content banner 05
CWB content banner 06

Content Strategy & Design

We used color coding and photo styling to clearly differentiate consumer cooking and nutritional content from professional and industry content.

CWB desktop mobile

Project

A new design for consumers, health professionals, walnut industry and food professionals.

Services

Design Workshops, Content Strategy, UX, Visual Design, Branding, UI Design, Development

Results

Increased ability for different user segments to intuitively find relevant content.

More natural goodness