We shared a variety of UX strategies that would underpin the creative process. We experimented with three conceptual prototypes: a quick and simple path to product information, a deeper demonstration of how Fitbit can positively affect your life, and finally a more immersive video-based focus on the more emotive aspects of the Fitbit brand promise.
We worked closely with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suite of new illustrative and typographic expressions. The net result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.
We worked closely with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suite of new illustrative and typographic expressions. The net result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.
A compelling and intuitive user experience that motivates customers to engage with and buy Fitbit products.
Brand Strategy, UX and UI Design, Illustration
The App launched to rave client reviews in Best Buy and Target stores throughout the U.S. and Canada.
