Designing an engaging and Innovative digital retail experience

We recently partnered with Fitbit to deliver an engaging and innovative digital retail experience.

fitbit

Creating a user experience that motivates customers to engage with Fitbit products

We shared a variety of UX strategies that would underpin the creative process. We experimented with three conceptual prototypes: a quick and simple path to product information, a deeper demonstration of how Fitbit can positively affect your life, and finally a more immersive video-based focus on the more emotive aspects of the Fitbit brand promise.

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Fitbit-wireframes-01

Branding and UI design

We worked closely with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suite of new illustrative and typographic expressions. The net result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.

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slide11-fitbit
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slide14-fitbit
slide10-fitbit
slide12-fitbit
slide11-fitbit
slide13-fitbit
slide14-fitbit

Branding and UI design

We worked closely with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suite of new illustrative and typographic expressions. The net result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.

Project

A compelling and intuitive user experience that motivates customers to engage with and buy Fitbit products. 

Services

Brand Strategy, UX and UI Design, Illustration

Results

The App launched to rave client reviews in Best Buy and Target stores throughout the U.S. and Canada.

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