Designing an engaging and Innovative digital retail experience
We recently partnered with Fitbit to deliver an engaging and innovative digital retail experience.


Creating a user experience that motivates customers to engage with Fitbit products
We shared a variety of UX strategies that would underpin the creative process. We experimented with three conceptual prototypes: a quick and simple path to product information, a deeper demonstration of how Fitbit can positively affect your life, and finally a more immersive video-based focus on the more emotive aspects of the Fitbit brand promise.


Branding and UI design
We worked closely with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suite of new illustrative and typographic expressions. The net result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.










Branding and UI design
We worked closely with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suite of new illustrative and typographic expressions. The net result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.

Project
A compelling and intuitive user experience that motivates customers to engage with and buy Fitbit products.
Services
Brand Strategy, UX and UI Design, Illustration
Results
The App launched to rave client reviews in Best Buy and Target stores throughout the U.S. and Canada.