Combatting cyberbullying by helping kids take a stand

7 in 10 kids are affected by cyberbullying. We helped get the word out about a new tool to help stop bullying. An emoji.

Witness
I am a Witness

Design Sprints With Teenagers

To better enable “bystanders” in supporting bullied kids online, we facilitated a design sprint with teens at a youth center in Palo Alto to come up with ideas for the anti-bullying campaign. More effective than a focus group, the design sprint method had teen users themselves collaboratively brainstorm and sketch  design ideas in small groups of 3-4 people and then present to the group and validate their ideas.

witness workshop
witness workshop
witness workshop

Content & UX Strategy

Following the design sprints and input from teen users, we put together a content strategy and UX architecture that incorporated what we heard they would like to see.

I am a Witness
I am a Witness

Custom Responsive Tumblr

Informed by our design sprint, the mobile interface of the custom Tumblr  became one of our main focuses to reach teens. The site features step-by-step directions on accessing the I Am A Witness emoji and keyboard, and instructions on how and when to use it.

witness
witness
witness
witness
witness
witness
witness
witness
witness
witness
witness
witness

Custom Responsive Tumblr

Informed by our design sprint, the mobile interface of the custom Tumblr  became one of our main focuses to reach teens. The site features step-by-step directions on accessing the I Am A Witness emoji and keyboard, and instructions on how and when to use it.

Webby Award Winner

We were honored that the program received the 2016 Webby Award for Public Service & Activism.
Witness Webby Winner

Project

Creative and technology services for a major teen cause marketing campaign.

Services

UX Strategy, UX Architecture, Responsive UI Design, Tumblr Development.

Results

Realized the vision of the campaign, which brought over 1 million visits at launch.

More good causes