To better enable “bystanders” in supporting bullied kids online, we facilitated a design sprint with teens at a youth center in Palo Alto to come up with ideas for the anti-bullying campaign. More effective than a focus group, the design sprint method had teen users themselves collaboratively brainstorm and sketch design ideas in small groups of 3-4 people and then present to the group and validate their ideas.
Following the design sprints and input from teen users, we put together a content strategy and UX architecture that incorporated what we heard they would like to see.
Informed by our design sprint, the mobile interface of the custom Tumblr became one of our main focuses to reach teens. The site features step-by-step directions on accessing the I Am A Witness emoji and keyboard, and instructions on how and when to use it.
Informed by our design sprint, the mobile interface of the custom Tumblr became one of our main focuses to reach teens. The site features step-by-step directions on accessing the I Am A Witness emoji and keyboard, and instructions on how and when to use it.
Creative and technology services for a major teen cause marketing campaign.
UX Strategy, UX Architecture, Responsive UI Design, Tumblr Development.
Realized the vision of the campaign, which brought over 1 million visits at launch.
