Branded game connects IRL event with new a new generation of fans

We were excited to work with Red Bull to launch a new web-based game for mobile and desktop to support the Red Bull 400, the brand’s real-world race event.

Red Bull 400
Red Bull 400

Key Features of the Game

Important to the success of the game was both the stylized illustration to capture the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing flying Red Bull cans that appear along the incline. This branded game is a key approach to connecting with younger fans in Japan.
Red-Bull-400-UI-01
Red-Bull-400-UI-02
Red-Bull-400-UI-03
Red-Bull-400-UI-04
Red-Bull-400-UI-01
Red-Bull-400-UI-02
Red-Bull-400-UI-03
Red-Bull-400-UI-04

Key Features of the Game

Important to the success of the game was both the stylized illustration to capture the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing flying Red Bull cans that appear along the incline. This branded game is a key approach to connecting with younger fans in Japan.

Project

Design and development of a mobile-friendly web based game for Red Bull’s 400 event.

Services

Strategy, UX, Visual Design, Illustration, UI Design, Game Development

Results

30,000 users played the game and 1,800 signed up for the sweepstakes in 3 weeks.

More branded fun