Important to the success of the game was both the stylized illustration to capture the fun of the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing Red Bull cans, gloves and sneakers that appear along the incline. This branded game is a key approach to connecting with younger fans of the brand.
Important to the success of the game was both the stylized illustration to capture the fun of the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing Red Bull cans, gloves and sneakers that appear along the incline. This branded game is a key approach to connecting with younger fans of the brand.
Design and development of a mobile-friendly web based game for Red Bull’s 400 event.
