Illustrated how-to booklets for diabetes patients

iid delivered highly visual guides to help Sanofi better communicate with diabetes patients across Japan.

Sanofi
Sanofi

We were asked to develop a series of illustrated booklets to walk patients through the steps for how to self-administer insulin. Colorful charts were used to engage people with data and give them a better grasp of the topic. Friendly illustrations of doctors and patients are incorporated to give the booklets a human tone and manner.

Sanofi
Sanofi

Simplifying Complexity with Infographics

Understanding of how to self-administer insulin is lacking among a surprising number of diabetes patients. We were tasked with creating simple to understand, graphic, how-to content in Japanese.
sanofi
sanofi
sanofi
sanofi6
Sanofi
Sanofi
sanofi
sanofi
sanofi
sanofi6
Sanofi
Sanofi

Simplifying Complexity with Infographics

Understanding of how to self-administer insulin is lacking among a surprising number of diabetes patients. We were tasked with creating simple to understand, graphic, how-to content in Japanese.
Sanofi
Sanofi

Project

Illustration and art direction for a Japan-based pharmaceutical company.

Services

Creative direction, illustration, copywriting, print design.

Results

Marketing and educational tools helped Sanofi better communicate with their customers.

More clarity