We were asked to develop a series of illustrated booklets to walk patients through the steps for how to self-administer insulin. Colorful charts were used to engage people with data and give them a better grasp of the topic. Friendly illustrations of doctors and patients are incorporated to give the booklets a human tone and manner.
Illustration and art direction for a Japan-based pharmaceutical company.
Creative direction, illustration, copywriting, print design.
Marketing and educational tools helped Sanofi better communicate with their customers.