Uncovering & illustrating a new brand narrative

ShareThis recently asked us to help them bring a new brand narrative to life. We created a new visual brand system based on the topography narrative.

ShareThis
ShareThis - Uncovering the topography of human behavior

A visual brand system designed to scale

We designed the brand system to enable ShareThis to scale it across multiple touchpoints..

ShareThis Guidelines Typography
ShareThis Guidelines Color
ShareThis Guidelines Color Combinations
ShareThis Guidelines Photography
ShareThis Guidelines Illustration
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Focusing in on Human Behavior

Duotone views of people engaging in their interests and passions are used to illustrate how ShareThis data uncovers behavioral patterns.

ShareThis Layout Soccer
ShareThis Layout Driving
ShareThis Layout Headphones
iid-ShareThis-Layout-04
ShareThis Layout Soccer
ShareThis Layout Driving
ShareThis Layout Headphones
iid-ShareThis-Layout-04

Focusing in on Human Behavior

Duotone views of people engaging in their interests and passions are used to illustrate how ShareThis data uncovers behavioral patterns.

ShareThis Billboard

Project

Visual brand system to reposition ShareThis as a data company.

Services

Strategy, Design, Illustration.

Results

The brand system successfully repositions the company in the marketplace.

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