To better understand the needs, attitudes and behaviors of current teen users, iiD held design workshops with students in high schools in San Francisco. Rather than steering the conversation in a specific direction, our design-driven method gave teens the opportunity to have peer discussion, sketch and brainstorm. Workshop findings included teen preferences for imagery and stories from their daily lives, bold use of vivid color, clean app-like UI design, and opportunities for users to create and connect with each other through the site.
From our research, we understood that teens care about the issue but wanted real data. This insight inspired the That’s Not Cool Data content which featured highly visual infographics with stats on the issues made to be shareable in social media.
Our research showed that Gen Z is more interested in social causes than previous generations. We designed the site to be energetic, smart, interactive and real by using imagery that captured the diversity and energy of these young people’s lives and passions.
Our research showed that Gen Z is more interested in social causes than previous generations. We designed the site to be energetic, smart, interactive and real by using imagery that captured the diversity and energy of these young people’s lives and passions.
iid won a Webby Award for completely revamping the program’s brand and user experience to bring it up to date with current teen user expectations.
Rethinking of the campaign strategy, brand and design to attract and engage socially aware teens.
Design Workshops, Strategy, UX, Visual Design, Branding, WordPress Development.
Strategy and design thinking that revived That’s Not Cool in the teen activism space.
