To better understand the needs of current members, iiD held a series of design workshops in San Francisco. It became clear through talking with members that they needed the clubs’ services delivered via mobile. We created various wireframes that were then tested with members before progressing into UI design.
Based on the outcomes of the user tests, we designed several creative directions for new UI design. The final design was intended to convey a sense of the club’s history and legacy while also being modern and easy to use.
Design and development of a new mobile-friendly website for San Francisco’s oldest athletic club.
Design Workshops, Strategy, UX, Visual Design, Branding, UI Design, Development
Increased engagement with members to schedule events and track their usage of club services.