If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly from Google search. iid was excited to launch KDDI’s website https://japanfreewifi.com to improve awareness in the U.S. and across Asia in order to drive app installs. Besides being a well designed responsive site, we developed AMP pages for high-speed mobile viewing, improved SEO, and increased mobile app installs. See below:
The really exciting thing about this new site was seeing how fast the AMP page loads from a mobile search in Google. A long scrolling, graphically-rich page loads in the Google AMP Viewer in only 1 second due to Google AMP Cache.
According to Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. AMP pages are clearly the best solution for mobile app download sites with users primarily searching on mobile.